Two Day Workshop
Sponsors
About the Workshop
Details:
- $199.95
- Hands on or lecture style (Hands on is recommended)
- Assets needed for projects will be provided
- Please bring a variety of personal portrait images to work with
Attendees should bring:
- Laptops with FREE 30 day trial of CS5 downloaded and installed before coming to class if you do not already have it or at least CS4
- Fully charged battery
- Extension cord
- Layered clothing including sweater
- Water bottle, snacks or lunch if you choose
Workshop Schedule:
Day One:
8:00 AM-9:00 AM
- Registration and Set Up
9:00am-12:00
- Introduction to workshop and instructors
- Overview of The Art of Available Light – Discussion and slide show
- Set up groups with Models and photograph through the rest of the morning
LUNCH 12:00-1:00pm
1:00pm-3:00pm
- Setting up your workspace to maximize the ease of working in Photoshop.
- Processing your images Lightroom or Bridge
- Setting up Bridge to view images and templates
- Setting up Preferences to include default for CS5 to open all files types
- Understanding ACR, (Abode Camera Raw) and how to process your images nondestructively
- Designating which components of PhotoShop to use: History, Layers, and Adjustments
- Working in Layers
- Working with Blending Modes
- Changing the color of your layers
- Understanding the importance of using Free Transform
- Drop and Drag concept
- Photoshop shortcuts
- Clipping Masks & Edges
3:00pm-5:00pm
- Creative Design Session
- Organizing your templates for viewing
- Selecting which templates to use
- Blending templates together to get unique results
- Using the same template several different ways
- Using single templates
- Preparing the finished image for Canvas Wraps/Understanding guidelines
- Viewing Samples, Before & After Images
- Several Projects combining all aspects of the creative process
- Certificates of Authenticity for those interested in creating a Fine Art collection of work
Design Sessions
- Session 2 Dani - Enchanted – creating backgrounds and using borders/Clipping Masks
- Session 3 Ella - Enchanted – adding density using one template
- Session 4 Jona – Family Portrait – using one template in different ways creating a different feeling
- Session 5 Ava – Baby Portraits blending two templates
- Session 6 Miss Neveda – Rockstar 2 – brushes from Family Portrait using a page spread or two images
Day Two:
9:00am-12:00
- Designing your business
- Overview of branding, understanding importance and strategy
- Exploration to find personal brand identity
- Identifying your preferred business practices
- Discussion of products and pricing
- Designing your marketing pieces
- Working with press printed products
- Basics of guides and working with templates
- Personal customization, brand consistency
- Marketing card design session
LUNCH 12:00-1:00pm
1:00pm-3:00pm
- Developing a desirable product mix
- Overview of current products that sell
- Designing gallery wraps unique to each client
- Additional project examples
- Practice design session
3:00pm-5:00pm
- Album Workflow
- Organizing your workflow between Photoshop and Lightroom
- Telling a story, designing creative page spreads
- The option of automation. Speeding up the design process
- Practice page design session
Judy Host
Judy Host is recognized internationally as an accomplished portrait photographer with studios located in both Northern California and Atlanta Georgia. A gifted professional with a unique talent for capturing the innocence and trust that lies within the heart of every individual has earned her the respect and recognition of her colleagues for more then a decade.
Judy, who has won numerous awards for her photography, has been featured in several publications for her outstanding environmental portraiture. Many of her images have been exhibited at Epcot Center and are part of a traveling loan collection.
She has photographed for Jack Nicholson, Pierce Brosnan, Nicole Kidman, Mehki Phifer, William H. Macy, Felicity Huffman and many more. She has traveled to Africa to photograph the presidents of both Uganda and Rwanda and several orphanages in both countries. She also traveled to Sri Lanka, India, and Thailand to document the progress of the Tsunami survivors one year later.
Judy is teaching a series of workshops on the "Art of Lighting" and "Creating your own style". She will also be introducing a new series of workshops with Eddie Tapp, a Canon Explorer of Light and NAPP Hall of Famer, 2006.
Testimonial
"How did you do that? This is my first thought when I see the stunning photographic portrait art Judy Host is creating with textures, vectors and graphics complementing her amazing photography. It's exciting to see what she's doing next and now we can learn her secrets."
Eddie Tapp
M.Photog.,MEI,Cr.,API - PPA;
Explorer of Light - Canon;
Photoshop Hall of Fame - NAPP;
Coloratti - XRite
Jaron Horrocks
Jaron is the lead presenter and designer for Graphic Authority, and a graduate of Southern Virginia University, majoring in Multimedia design & Art. Jaron has presented at WPPI, IUSA, Channel Islands PPA, PP Orange County, PPSNY and more.
Testimonial
"I was involved in all aspects of the New York and New Jersey convention and in my opinion, the first few speakers are of utmost importance to get the festivities under way. Jaron Horrocks was an excellent choice as our first speaker of the day. His program on "Making a Marketing Piece" was excellent. He was very knowledgeable about the business side and the design side. I enjoyed his program very much. His experience with Photoshop is exceptional."
Owen Kassimir
Vice President PPSNYS
Trade Show Chairman